Role & Responsibilities
Designed responsive product pages and launch landing pages for BRAVIA TVs and Sony headphones.
Translated global brand guidelines into refined digital layouts and interactive components.
Developed photo storyboards and layout concepts to align visual content with the overall UI.
Collaborated with Japan headquarters in asynchronous workflows, coordinating across time zones.
Worked closely with developers to ensure pixel-perfect implementation of designs.
This project merged high-end visual design with brand-led thinking, ensuring each page felt premium while guiding users toward product discovery and purchase. Building on brand frameworks from Sony’s global team, I took full ownership of execution, translating brand principles into sleek, consumer-ready UI. I collaborated with copywriters, marketers and developers from concept through delivery, creating a cohesive, conversion-focused experience that strengthened Sony’s digital presence and upheld its global identity.